$ stay-in-the-fight_

Every athlete needs a corner.

Coaches, physios, biomechanists, psychologists and nutritionists, in one hub. Choose your professionals, build your team, and keep everyone in sync through the SITF app.

$ the team

Everything behind a good performance, in one place

Most athletes juggle five different people who have never spoken to each other. We bring them under one roof.

  • Sport coach

    Sport-specific programming and race strategy from someone who has done your sport.

  • Strength & conditioning

    Strength work built around your sport, your calendar and your injury history.

  • Physio

    Diagnosis, rehab and the honest answer to "can I train on this?".

  • Biomechanist

    Gait, bike-fit and movement analysis to fix the cause, not the symptom.

  • Sport psychologist

    Confidence, pressure, motivation and the mental side of coming back from injury.

  • Nutritionist

    Fuelling, recovery and body-composition guidance that fits real life.

$ how it works

From sign-up to your first session

  1. 01

    Tell us where you are

    Your sport, your goals, any injuries. Takes a few minutes.

  2. 02

    Pick your people

    Browse professionals, read our write-ups and see who suits you. Fees are shown up front.

  3. 03

    Choose how you pay

    Pay as you go, or take a monthly team on The Squad or Full Corner.

  4. 04

    Train, with everyone in sync

    Your team works from the same data in the app, so advice joins up instead of contradicting.

$ professionals

Real people, matched to real athletes

Each professional sets their own fees. We write up who they are and who they suit best, so you can choose with confidence.

Sport coach

£70 / session

Sample Coach A

Road & trail running coach

A calm, structured coach who builds plans around the life you actually have, not the one a template assumes. Expect clear weekly priorities and plenty of reasons behind every session.

Suits

Runners stepping up to a first marathon or ultra who want structure without being micromanaged.

  • Marathon
  • Half marathon
  • Ultra

Online video · Online check-in

Physio

£90 / session

Sample Physio A

Sports physiotherapist

Straight-talking and pragmatic. Gives you a rehab plan and a clear answer on what you can keep doing, rather than a blanket "rest".

Suits

Anyone carrying a niggle that keeps coming back, or building back from a layoff.

  • Running injuries
  • Return to sport
  • Tendon rehab

In person · Online video

Sport psychologist

£95 / session

Sample Psych A

Sport & performance psychologist

Warm, practical and evidence-based. Sessions end with specific tools to try before your next race or hard session, not just a good chat.

Suits

Athletes who train well but struggle on the day, or who are low after an injury or DNF.

  • Race-day nerves
  • Injury setbacks
  • Motivation

Online video · Online check-in

$ tiers

Start small. Go all in when you are ready.

Build your own team one professional at a time, or take a ready-made team on a monthly rhythm.

Tier 1

Pay as you go

Build your own corner, one professional at a time.

No membership fee

Tier 2

The Squad

A full support team on a monthly rhythm.

From £249 / month

Tier 3

Full Corner

Everyone, every week. The most complete support we offer.

From £599 / month

$ every tier

Included whichever tier you choose

  • Training groups

    Join SITF training groups wherever we can run them, because it is easier to show up when someone is waiting for you.

  • Sports hospital support

    Help navigating sports hospital visits: what to ask, who to see and how to get your records to the right people.

  • The SITF app

    Your readiness, training load and plans in one place, shared with the professionals you choose.

  • Our matching guide

    Our own write-up on every professional and who they suit best, so you are never choosing blind.

Ready to stop going it alone?

Join Stay In The Fight and build the team behind your next comeback, PB or start line.